Client: Prime Time Theater
Role: Photographer
Deliverables: Campaign photography, visual rebrand, poster series and out-of-home campaign assets.
Role: Photographer
Deliverables: Campaign photography, visual rebrand, poster series and out-of-home campaign assets.
The Challenge:
Following the reopening of Berlin's Prime Time Theater, the company required a new visual identity that reintroduced the theatre to audiences while remaining true to its bold, character-driven storytelling.
The campaign needed to establish a fresh, contemporary look that could be applied consistently across hero campaign imagery and a series of individual show posters for use throughout Berlin.
Du Bist Berlin Campaign
My Approach:
Creative Direction
→ Develop a modern visual identity that balanced the theatre's distinctive personality with a fresh, contemporary aesthetic.
→ Develop a modern visual identity that balanced the theatre's distinctive personality with a fresh, contemporary aesthetic.
Campaign Development
→ Create hero campaign imagery that captured the energy, humour and ensemble spirit of Prime Time Theater while supporting the wider rebrand.
→ Create hero campaign imagery that captured the energy, humour and ensemble spirit of Prime Time Theater while supporting the wider rebrand.
Poster Series
→ Design and photograph a collection of key art for individual productions, with each poster reflecting the unique tone, characters and personality of its respective show.
→ Design and photograph a collection of key art for individual productions, with each poster reflecting the unique tone, characters and personality of its respective show.
Production
→ Direct the photography to ensure a cohesive visual language across all campaign assets while allowing each production to maintain its own identity.
→ Direct the photography to ensure a cohesive visual language across all campaign assets while allowing each production to maintain its own identity.
Delivery
→ Produce artwork optimised for large-scale out-of-home advertising, print and promotional marketing.
→ Produce artwork optimised for large-scale out-of-home advertising, print and promotional marketing.
Outcome
The campaign established a refreshed visual identity for Prime Time Theater and accompanied the theatre's reopening with a city-wide advertising campaign. The photography was featured across Berlin on billboards, subway advertising and promotional materials, creating a cohesive public-facing brand presence while celebrating the theatre's unique productions.
Uschi im Wunderland Show Poster Shoot
Raz Cafe x Prime Time Theater Promotion
Podcast Cover Shooting
Keine Zeit Für Piccolo Theater Cinema Poster Shoot
Schöller Macht Rüber Promotional Shoot
