Carlo Fernandes Photographer - Prime Time Theater

For the reopening of Berlin’s Prime Time Theater, I was brought on to lead the visual rebrand and shape the campaign’s new creative identity. As photographer, I developed a look that honored the theater’s bold, character-driven storytelling while giving it a modern edge.

I also produced a series of poster covers for the individual shows, each styled to reflect its unique tone and ensemble. The final imagery was used across Berlin in a wide reaching out-of-home campaign, from billboards to subway ads, reintroducing Prime Time Theater to the city.