Client: Mellow Cosmetics
Role: Photographer, Videographer
Deliverables: Photography and short-form video.
The Challenge:
Mellow Cosmetics wanted premium visual content that showcased the finish and colour of its lip products while communicating the final look customers could expect after application.
The content needed to feel clean, modern and beauty-focused, with imagery suitable for digital marketing and social media.
My Approach:
Creative Direction
→ Develop a clean beauty aesthetic that kept the focus on the lip product and its finished result.
→ Develop a clean beauty aesthetic that kept the focus on the lip product and its finished result.
Photography
→ Create imagery that highlighted the product alongside the completed makeup look, showcasing colour, finish and wearability.
→ Create imagery that highlighted the product alongside the completed makeup look, showcasing colour, finish and wearability.
Video
→ Produce a short-form beauty video focused on the final effect of the product, using subtle product interaction to reinforce the result rather than documenting the full application process.
→ Produce a short-form beauty video focused on the final effect of the product, using subtle product interaction to reinforce the result rather than documenting the full application process.
Delivery
→ Deliver photography and video assets optimised for digital and social media use.
→ Deliver photography and video assets optimised for digital and social media use.
Outcome
The project delivered a cohesive collection of photography and video assets that showcased the product's finish, colour and overall aesthetic, providing Mellow Cosmetics with premium beauty content for use across digital channels.