Client: Givenchy Beauty x flaconi
Role: Photographer, Art Director, Director
Deliverables: Campaign photography, tutorial videos, social media assets, website content and product launch assets.
The Challenge:
Givenchy Beauty was launching two new foundation collections—the Glow Foundation followed by the Matte Foundation—through Flaconi's digital platforms.
Each launch required premium photography and educational video content that showcased the products' unique finishes while remaining true to Givenchy's luxury aesthetic.
Beyond introducing the new foundations, the campaigns also needed to feature complementary hero products, including the Prisme Libre Quad Powders, Blushes and Lip Glosses, creating complete beauty looks that encouraged product discovery across the range.
The second campaign additionally incorporated the launch of a new Givenchy fragrance, seamlessly integrating perfume into the makeup tutorial without losing focus on the hero complexion products.
The content needed to perform across multiple touchpoints, including Flaconi's website, social media channels and tutorial platform, while remaining adaptable to a variety of digital formats and aspect ratios and product launch dates.
My Approach:
Brand Research
→ Analyse Givenchy Beauty's visual identity, product launches and existing campaign language to ensure the creative direction aligned with the luxury positioning of the brand.
→ Analyse Givenchy Beauty's visual identity, product launches and existing campaign language to ensure the creative direction aligned with the luxury positioning of the brand.
Creative Direction
→ Develop beauty looks, casting, lighting and mood that reflected the identity of each launch, balancing the luminous Glow collection with the refined elegance of the Matte range.
→ Develop beauty looks, casting, lighting and mood that reflected the identity of each launch, balancing the luminous Glow collection with the refined elegance of the Matte range.
Content Strategy
→ Define the photography and video deliverables required across Flaconi's website, tutorial platform and social media, ensuring each asset had a clear purpose within the customer journey.
→ Define the photography and video deliverables required across Flaconi's website, tutorial platform and social media, ensuring each asset had a clear purpose within the customer journey.
Production
→ Assemble and direct the creative team, oversee the production workflow and coordinate photography and video capture to maximise efficiency while maintaining a premium standard.
→ Assemble and direct the creative team, oversee the production workflow and coordinate photography and video capture to maximise efficiency while maintaining a premium standard.
Tutorial Design
→ Structure educational beauty videos that demonstrated product application, showcased complementary hero products and guided customers from introduction through to the finished look. The second campaign also integrated the launch of a Givenchy fragrance within the tutorial narrative.
→ Structure educational beauty videos that demonstrated product application, showcased complementary hero products and guided customers from introduction through to the finished look. The second campaign also integrated the launch of a Givenchy fragrance within the tutorial narrative.
Delivery
→ Produce a complete suite of photography and video assets optimised for multiple digital formats, supporting product launches across e-commerce, social media and digital marketing.
→ Produce a complete suite of photography and video assets optimised for multiple digital formats, supporting product launches across e-commerce, social media and digital marketing.
The Irresistible matte: Powder hero logo shot & Finished look
Lipgloss Launch photo assets
The Irresistible glow videos and stills
Outcome
The project delivered a cohesive suite of luxury campaign assets supporting the launch of Givenchy Beauty's latest products across Flaconi's digital ecosystem. By combining campaign storytelling with educational content, the production created a consistent customer experience that inspired, informed and supported product discovery across multiple platforms.
The collaboration was subsequently recognised internally as a global best-case example of how Flaconi and Givenchy Beauty could successfully collaborate on premium beauty content, setting a benchmark for future brand partnerships.
“Das Video ist super gut angekommen, damit wir es als Best Case worldwide und mit dem HQ sharen können”
Givenchy DE Marketing