For two consecutive campaigns with Givenchy Beauty, I led the full creative process from concept to final execution, as photographer, director, and art director. In collaboration with the global launch of new products, including Glow and Matte foundations, quad powders, blushes, and lip glosses, I developed looks that visually embodied each product’s identity.
Each element from lighting to makeup to casting was designed to reflect Givenchy’s refined aesthetic and the contrast between luminous radiance and matte elegance. I assembled and directed a team to bring the brand vision to life across stills and video content, tailored for use across digital and social platforms.
“Das Video ist super gut angekommen, damit wir es als Best Case worldwide und mit dem HQ sharen können”
Givenchy DE Marketing
The Irresistible matte
The Irresistible glow videos and stills
