Client: Flaconi
Role: Photographer • Video Director • Creative Production
Deliverables: Campaign photography, makeup tutorial videos, e-commerce content, product photography and cross-channel digital assets.
The Challenge:
As one of Germany's leading online beauty retailers, Flaconi required high-quality content across multiple campaigns, brands and digital platforms. Alongside established photography productions, the business wanted to introduce a new category of educational makeup tutorial content that could inspire customers while demonstrating how products were used.
The challenge was to create premium content that remained visually consistent across campaigns while serving multiple customer touchpoints, including ecommerce, social media, CRM, digital marketing and print.
My Approach:
Creative Development
→ Help define the visual language, structure and production workflow for Flaconi's makeup tutorial series, creating a format that blended product education with premium beauty storytelling.
→ Help define the visual language, structure and production workflow for Flaconi's makeup tutorial series, creating a format that blended product education with premium beauty storytelling.
Production
→ Lead productions from pre-production through to final delivery, sourcing creative teams, directing photography and video, and overseeing post-production to ensure a consistent creative standard.
→ Lead productions from pre-production through to final delivery, sourcing creative teams, directing photography and video, and overseeing post-production to ensure a consistent creative standard.
Campaign Photography
→ Produce campaign imagery across beauty, skincare, seasonal launches and special projects, adapting to each brand's creative direction while maintaining consistency across Flaconi's platforms.
→ Produce campaign imagery across beauty, skincare, seasonal launches and special projects, adapting to each brand's creative direction while maintaining consistency across Flaconi's platforms.
Cross-functional Collaboration
→ Work closely with production, design, social media, category management and brand teams to ensure content aligned with campaign objectives, customer experience and platform requirements.
→ Work closely with production, design, social media, category management and brand teams to ensure content aligned with campaign objectives, customer experience and platform requirements.
Scalable Content Delivery
→ Create photography and video assets designed for multiple formats, allowing campaigns to be efficiently rolled out across ecommerce, social media, CRM, digital advertising and print.
→ Create photography and video assets designed for multiple formats, allowing campaigns to be efficiently rolled out across ecommerce, social media, CRM, digital advertising and print.
Germany*s Next Top Model
Rejuvenation Campaign
Christmas Campaign
Makeup Tutorials
Family Love Campaign
Summer Campaign
Cyber Week Campign
Outcome
The collaboration helped expand Flaconi's beauty content offering by introducing premium makeup tutorials alongside campaign photography and e-commerce assets. Working across both large-scale commercial productions and internal creative teams, I helped deliver consistent, brand-aligned content while building efficient production workflows that supported multiple departments and digital channels.