For Cameron Jane Makeup Design, I created campaign imagery to modernise the brand and update signage for one of Sydney’s leading makeup colleges.
The focus was on strong, clean beauty visuals that felt premium, modern, and aspirational, helping attract new students while strengthening the academy’s visual identity across marketing, advertising, and promotional platforms.
For the student portfolio projects at Cameron Jane Makeup Design, I cast the models, directed the shoots, and oversaw the final retouching to ensure the students received strong, industry-relevant portfolio images.
The focus was to create professional beauty imagery that reflected real commercial standards, giving students high-quality work that better prepared them for the beauty and fashion industry.
As part of the final diploma project for Cameron Jane Makeup Design, I was commissioned to create the main beauty editorial for Lita Magazine titled Dare to Be Different.
I led the full art direction of the project, briefing the makeup looks, liaising with the magazine, college director, and students, casting the models, and organising the full production team.
The goal was to deliver a strong editorial story that gave the students real magazine-level experience while producing high-quality published work that reflected industry standards.
This editorial was selected as the cover story for Faddy Magazine, highlighting the strength of the creative direction and final production.
I led the project from concept to delivery, including art direction, makeup briefing, model casting, team coordination, and full production management to create a strong beauty story with clear editorial impact.
For the graduation editorial project at Cameron Jane Makeup Design, I developed and produced the featured beauty story for Laud Magazine titled Warrior Princess.
The project involved leading the creative vision from concept to final delivery, including developing the editorial direction, guiding the makeup briefs, coordinating with the magazine and college director, casting talent, and managing the production team on set.
The purpose was to create a polished published editorial that gave students direct experience with professional beauty production and high-level industry standards.
For another editorial project with Laud Magazine, I was commissioned to create the Sugar Pop beauty story based on the brief Cotton Candy.
I managed the project from start to finish, including art direction, full production, model casting, photography, and post-production. The goal was to deliver a vibrant, polished editorial that gave students published work and real experience within a professional magazine production environment.
