Hi! I’m Carlo, a photographer and art director from Australia, now based in Mallorca, Spain. I work globally on productions across Spain, Germany, and Australia.
I’m passionate about creating beautiful, authentic images and campaigns. My goal is to create images that speak through composition, light, and a clean, modern style. Over time, I’ve developed a distinct look, bold and refined.
I approach photography with an understanding of production. I don’t just capture images, I build them within a clear system. Every frame is considered in relation to brand identity, campaign goals, and final usage.
My focus is beauty and fashion. Taking into consideration texture, finish. detail, skin, fabric and movement.
I work comfortably within complex productions while keeping the image strong and precise. The result is visual clarity that performs across platforms from e-commerce, editorial to campaign.
My work has aesthetic sensitivity, backed by production intelligence.
As an art director, I build visual systems, not just images and videos. I translate brand identity into scalable creative frameworks. From concept and storyboards to casting, set design, and final asset delivery.
I shape projects end-to-end with clarity and intention.
My focus sits at the intersection of aesthetics and structure. Strong visual language. Clear product storytelling. Efficient production design.
I work closely with brands and agencies to align creative ambition with operational reality, ensuring every project feels elevated, consistent, and built for global use.
Beauty, fashion, and performance-led content are where I operate best.
Creative direction with structure. Vision with execution.
Trusted by international beauty and fashion brands.
Photography & Art direction
It is the strategic foundation that ensures every visual element serves the brand's story.
Concept Development
From brief to visual narrative. Strategic thinking before the first frame.
Styling & Beauty Alignment
Collaborating with stylists, makeup artists, and creative teams to ensure cohesion.
Multi-Channel Coherence
Ensuring visual consistency across print, digital, social, and retail environments.
Moodboards & Research
Building visual languages that align brand values with audience expectations.
Campaign Storytelling
Designing image series that work individually and collectively across touchpoints.
Creative Direction for Agencies
Partnering with brands and agencies to elevate campaigns from concept to execution.
Clients
L'Oreal, Givenchy, Guerlain, Flaconi, Germany's Next Top Model, Mellow Cosmetics, Dr. Grandel Kosmetic, Amazon, Peek and Cloppenburg, Zalando, Deichmann, Mavi, Adidas, MIXA, NYX, Maybelline, Essie, Garnier
Publications
Harpers Bazaar Australia, Harpers Bazaar Vietnam, Marie Claire Hong Kong, L'Officiel Baltics, L'Officiel Arabia, InStyle Greece, And Men UK, Highlights UK, The Journal Mag AU plus more