I led the development of premium beauty video content and elevated product detail page assets for Amazon Beauty.
My role went far beyond creative oversight.
I developed the concepts, built the storyboards and defined the visual language.
On set, I worked closely with videographers, photographers, stylists and models to ensure consistency in application, texture, finish and product storytelling.
The real challenge was scale. This wasn’t about one beautiful production.
It was about creating a system that works globally. I established standardised creative processes that allow premium beauty content to be rolled out across markets while maintaining brand integrity and visual excellence. Clear frameworks. Repeatable quality. Creative leadership that translates across teams and territories. Beauty content at volume, without losing luxury.
My role went far beyond creative oversight.
I developed the concepts, built the storyboards and defined the visual language.
On set, I worked closely with videographers, photographers, stylists and models to ensure consistency in application, texture, finish and product storytelling.
The real challenge was scale. This wasn’t about one beautiful production.
It was about creating a system that works globally. I established standardised creative processes that allow premium beauty content to be rolled out across markets while maintaining brand integrity and visual excellence. Clear frameworks. Repeatable quality. Creative leadership that translates across teams and territories. Beauty content at volume, without losing luxury.
In addition to leading art direction, I was entrusted with managing beauty brand collaborations, aligning each partner’s visual identity with Amazon’s platform standards. While maintaining strict standardisation processes for global rollout, I focused on elevating the creative quality of the content, ensuring product display pages felt premium, brand-led and performance-driven.